LaneyGuide
Browse featuresServer-side conversion tracking and delivery

Configure conversion destinations and matching

Identify the receiving account and destination, such as a Meta dataset or Google Ads conversion action.

How-toVerified Oct 12, 2026Owner Laney Product

After this taskDestination and field scope match, with one identifiable test event.

Starting conditions and inputs

Prepare advertising access and the permitted external-data scope.

Values for this task

entry_url, organization_id, destination_id, event_definition, source_type, source_url

Command sequence

open "$entry_url" && snapshot -i

# Outside browser: Provide the integration operator with destination, event kind and customer-matching scope, then complete authentication.

snapshot -i

click "$conversion_account" && snapshot -i

get text body

open "$source_url" && snapshot -i

get text body

# Outside browser: Use the conversion-delivery test to verify the same event ID.
Ref targets and expected results
#Command / refTarget and verification
1Outside browserProvide the integration operator with destination, event kind and customer-matching scope, then complete authentication.
2click $conversion_accountConversion connection account
3get textRead destination ID, organization and account scope.
4openSource record for the test conversion
5get textCompare event ID, source ID and permitted matching fields.
6Outside browserUse the conversion-delivery test to verify the same event ID.

Check the result

Destination and field scope match, with one identifiable test event.

Resuming after interruption

Read the same IDs again. Preserve correct settings and update only differences.

Identify the destination

Identify the receiving account and destination, such as a Meta dataset or Google Ads conversion action. Check advertising access and conversion setup separately. Compare destination IDs and permissions with your contact.

Choose source outcomes

Choose which inquiry, reservation, or completed-purchase states produce conversions. Do not treat receipt and completion as the same event. Verify completed purchases against actual amount and currency.

Define identity and deduplication

Confirm customer IDs, transaction IDs, attribution identifiers, and duplicate handling. Browser and server copies of one event need a shared identity. Limit exported customer fields to the organization’s reviewed scope.

Prepare a test event

Choose a synthetic customer and unique test event. Prepare the provider’s supported test or diagnostic view. Record amount, currency, and time. Confirm the test method so test results do not contaminate operating metrics.

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