Define monetary conversion values
Define which completed-purchase amount becomes conversion value.
Choose the amount basis
Define which completed-purchase amount becomes conversion value. Align discounts, taxes, and fees with the organization’s payment basis. If using the collected amount after discounts, do not send list price instead.
Set currency and units
Confirm currency codes and amount units. Compare stored and transmitted values with a test. For multiple currencies, reconcile them separately without inventing exchange rates.
Handle completion and cancellation
Separate pending and completed purchases and check duplicate completion events. Setting a purchase to voided does not automatically retract provider conversions or issue refunds. Confirm adjustment support with your contact.
Check optimization eligibility
Sending values does not establish eligibility for every value-based bidding feature. Check current provider requirements and account status. Verify value transmission, receipt, and campaign optimization separately.