Browse featuresServer-side conversion tracking and deliveryServer-side conversion tracking and deliveryFrom a test event to conversion value. Shared actions with feature-specific inputs and evidence.ExplanationVerified Oct 12, 2026Owner Laney Product Task sequences Configure conversion destinations and matching Verify conversion delivery and provider receipt Compare shared actions across features in the sequence catalog. Products and options Conversion tracking: Included in the base product Applicable preparation Complete only the conditions that apply to your channels and tasks. Advertising conversion destination configuration Configure conversion destinations and matching Customer and transaction identity rules Define how customer and transaction records connect Rules for sending customer data externally Define customer data sent to external services Advertising conversion value rules Define monetary conversion values Organization data access permissions Set organization and data permissions Verify form collection in AI conversationsChoose a website AI entry point or supported phone template that receives a form.Configure conversion destinations and matchingIdentify the receiving account and destination, such as a Meta dataset or Google Ads conversion action.