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Advertising campaign management Configure and publish advertising campaigns Compare campaign results

Browse featuresAdvertising campaign management

Advertising campaign management

From campaign changes to performance comparison. Shared actions with feature-specific inputs and evidence.

ExplanationVerified Oct 12, 2026Owner Laney Product

Task sequences

Compare campaign results
Configure and publish advertising campaigns

Deliverable

Advertising campaign management

Connect a customer's ad account to manage campaign settings, budgets, status, spend and conversions.

Acceptance: Reconcile the target account, campaigns, permissions and operations.
Boundary: Manage campaigns using creative supplied by the customer. Verify conversion data delivery (F11) separately.

Compare shared actions across features in the sequence catalog.

Products and options

Ad campaign management: Included in the base product

Applicable preparation

Complete only the conditions that apply to your channels and tasks.

Meta Ads account connection

Requirement

Meta Ads account connection

Prepare the advertising account, asset permissions and required partner sharing.

Applies when: Operating Meta advertising campaigns.
Prepare: Prepare the advertising account, asset permissions and required partner sharing.
Completion check: Match the account ID and permissions to the account available in Laney.

Connect Meta advertising access

Google Ads account connection

Requirement

Google Ads account connection

Confirm the advertising account and manager-account relationship, distinguishing managed provisioning from sharing an existing account.

Applies when: Operating Google Ads campaigns.
Prepare: Confirm the advertising account and manager-account relationship, distinguishing managed provisioning from sharing an existing account.
Completion check: Confirm that the linked account and operating scope match the agreed account.

Confirm Google Ads connection scope

Rules for sending customer data externally

Requirement

Rules for sending customer data externally

Define the purpose, recipient, fields and basis reviewed by the organization.

Applies when: Sending customer identifiers or transaction data to advertising or external systems.
Prepare: Define the purpose, recipient, fields and basis reviewed by the organization.
Completion check: Check the configured transfer against that scope. Advertising contact consent alone does not establish permission for data transfer.

Define customer data sent to external services

Value-based advertising optimization eligibility

Requirement

Value-based advertising optimization eligibility

Check current eligibility for the account and objective.

Applies when: Selecting a value-based optimization objective on an advertising platform.
Prepare: Check current eligibility for the account and objective.
Completion check: Confirm the objective is available in the platform interface or API, independently of successful value delivery.

Define monetary conversion values

Organization data access permissions

Requirement

Organization data access permissions

Define the actor, organization scope, resources and permitted operations.

Applies when: Staff or automation read or change organization data.
Prepare: Define the actor, organization scope, resources and permitted operations.
Completion check: Verify both allowed and denied operations. Prompts and active catalog items do not grant access.

Set organization and data permissions

Performance metric definitions

Requirement

Performance metric definitions

Define the population, numerator, denominator, period and source for each metric.

Applies when: Comparing operating or campaign results.
Prepare: Define the population, numerator, denominator, period and source for each metric.
Completion check: Reproduce values from the same source and conditions. Causal claims need additional evidence.

Define metrics and comparison periods

Advertising campaign plan

Requirement

Advertising campaign plan

Define the platform, objective, audience, budget and schedule.

Applies when: Publishing a campaign or changing its operating settings.
Prepare: Define the platform, objective, audience, budget and schedule.
Completion check: Match pre-publication settings to the agreed plan. Account access and creative inputs are separate.

Configure and publish advertising campaigns

Customer-supplied advertising assets

Requirement

Customer-supplied advertising assets

The customer supplies the creative and destination. This does not introduce creative production or a production request service.

Applies when: Using customer-prepared images, videos or copy in advertising.
Prepare: The customer supplies the creative and destination. This does not introduce creative production or a production request service.
Completion check: Verify the selected creative and destination in the pre-publication preview.

Configure and publish advertising campaigns

Test product display and cart requests

Check active products, options, and pricing rules first.

Configure and publish advertising campaigns

Check the advertising account and provider.

On this page

Task sequences Products and options Applicable preparation Meta Ads account connection Google Ads account connection Rules for sending customer data externally Value-based advertising optimization eligibility Organization data access permissions Performance metric definitions Advertising campaign plan Customer-supplied advertising assets